What a handsome Art Deco watch from Boulevard / Avia, featuring a desirable square 10k yellow gold filled Lapwell case, a silvery white dial, handsome blued steel hands (3), a charming sub seconds dial, and fancy, stylish hidden lugs, or as they are sometimes called, hooded lugs. The dial of the watch is signed Boulevard and Swiss. The watch is powered by a quality 17 jewels Avia Swiss movement.
The watch is furnished with a vintage Kreisler 14K gold filled gate-style expansion band, probably the one that was sold with the watch when it was new.
Some history: The manufacturer of Avia watches was Degoumois & Cie In Neuchatel, La Chaux De Fonds and the date of registration is 1910. Up until 1910 timekeeping was primarily based around pocket or fob watches. Avia became an innovator in the development of the wristwatch. The US importer/distributor of Avia was M.A. Mead & Co. of Chicago, Illinois. The Boulevard, M.A. Mead & Co., Chicago Ill. Metal dial “Boulevard” was trademarked on 2/7/1922 by Mead. Lapwell cases were also used by Boulevard Avia as well as by these other high end Swiss makers: Glycine, Normandie, Banner, Wittnauer, Armand Duval, and Gotham. Lapwell Watch Case Corp was located in Greenvale, Long Island, NY.
For more information see: BOULEVARD AVIA